Company Overview
Mr. Mostafa El Sallab is one of the leading figures in the ceramics industry. He led the development of ceramics trading in Egypt since the mid 80s, turning it from an underde-veloped kiosk system to a mega showroom concept, which was an unprecedented concept. His successful showroom model gained wide recognition in the region, and was soon replicated everywhere. Today, Mostafa El Sallab showrooms are considered as the school of ceramics sales with over 1,000 employees.
Entering global markets, Mostafa El Sallab acknowledged that there is room for development in the ceramics manufacturing industry in terms of quality, innovation and variety, given his foresight of the future for customers’ needs.
He decided to commence manufacturing with the objective of enhancing local and regional products, and more importantly to compete in the global market.
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